This is a guest post from our friends over at FieldBoom. Josh Brown will walk you through ways to analyze your customers and their needs.… Read More »How to Be 2 Steps Ahead in Anticipating Your Customer Needs
Consumers hate making a purchase only to find out the product is faulty, doesn’t solve their problem, or isn’t what they thought they were getting.… Read More »How to Ask Customers to Leave a Product Review
Ask yourself this: have you opened every email you’ve ever received from a brand or business? The answer is probably, “no.” Your email newsletter design,… Read More »I Ran an A/B Test for 2 Months and All It Got Me Is This Headline
There’s a wealth of information to help you build a customer development program. After all, it’s an essential step towards becoming a customer-centric company. Yet… Read More »5 Costly Mistakes in Voice of the Customer Programs
“I’m going away to make my art” is the dream of creatives. The idea that our work can be created in idyllic isolation, refined to… Read More »Get over Creative Blocks, Beat Resistance, and Do the Work
Customer engagement and feedback are powerful tools for every company—but many startups see them as an afterthought, focusing all of their energies on selling more… Read More »Why Customer Development Is Crucial to Every Business’ Success
This is a guest post by Puneet Kataria, the founder of Promoto. The Word of Mouth Marketing Association found that word of mouth drives an estimated $6… Read More »Great Customer Service Is the Basis for Future Brand Advocacy
We’ve taken the scenic route at Kayako: we’ve bootstrapped to more than 120 people. As we’ve grown from 5 to 20 to 50 to 100 and… Read More »14 Best Startup Books Investors Wish All Founders Had Read
We’re all familiar with the basic sales funnel – marketing passes leads on to sales, sales accepts them, converts leads to opportunities and then (hopefully!)… Read More »Want to Close More Sales? Segment Your Sales Funnel Stages
Content marketing can be for more than just gaining new customers — it can, and should, serve as an educational tool. If you attract users… Read More »How Content Marketing Helps You Support Customers, Not Just Win Them
Let’s talk about how writing emails is so anxiety-inducing for some people that it caused at least one person to go invent an algorithm to… Read More »17 Tools to Help You Write the Perfect Email to Just About Anyone
We set ourselves an ambitious goal of building the first successful monthly industry webinar series. Here’s the story of how we got started, and what… Read More »What We Learned from Running Our First Ever Webinar