What is a channel strategy?
Channel strategy involves monitoring the channels customers are using. Doing so helps you figure out which channels are working and being used most often, and which ones are not.
Ask yourself, are there channels that are rarely being used? Do some channels make customers frustrated? Keeping an eye on these and forming an effective channel strategy will help you operate more efficiently and cut out frustrating support channels.
Related: 5 Customer Service Channels to consider in your Channel Strategy