What is customer focus?
A company value that makes doing right by the the customer and building loyalty the goal of all decisions and actions.
Companies with customer-focused service constantly ask:
- Is this decision in the best interest of the customer?
- Will this product/update/addition improve the customer experience?
- Will this decision make my customers more loyal or drive them away?
Customer-focused service isn’t necessarily about how the customer is always right; rather, it’s about keeping customer needs and interests at the forefront of everyone’s minds.