What is a Facebook conversation?
More and more customers are airing their grievances and asking support questions on social media channels like Facebook. Because these platforms are public for all to see, companies need to pay attention and respond to concerns coming in through social media.
Integrating your Facebook account with your support platform automatically turns your social media queries into conversations that support team members then respond to like any other. When your agents respond to Facebook conversations, their responses will appear on your Facebook page up like any other comment.